Sonia launched her first business at 19, and early exposure to the property industry shaped the direction her career would take from there. She spent her formative years working alongside developers, builders and sales teams, learning the pace and pressure of off-the-plan sales from the inside.

Sonia leads Fortezza Group’s marketing as Founder and Director of iCreate Agency, the specialist property marketing agency behind each of Fortezza’s projects. She sets the strategic direction for how every development is positioned, branded and brought to market, working closely with the Fortezza team on campaign strategy, messaging, and the digital platforms and sales tools that support each project through to completion.

Over more than 15 years, Sonia has supported in excess of $5 billion in property sales across apartments, land estates and residential communities.

Her approach mirrors the way Fortezza builds: the thinking is done up front. Positioning, messaging and campaign structure are resolved before a project reaches market, so buyers see something clear, consistent and easy to act on — from first enquiry through to moving in.